Choosing the right agent matters
You can agree to hire a Realtor with a typical premium listing fee or you can hire Team Infinity and the experience will be drastically different.
What if we told you that some Realtors have no staff or suppor while others have multiple, highly-trained, licensed individuals supporting them daily?
It is a surprise that in this modern real estate era sellers often do not get to have a fair understanding of what their options are in hiring a Real Estate Agent or Team. Many sellers believe all agents, services and results are about the same. We built this page to help sellers understand the many variables that factually exist and just how different a sellers experience can be for a relatively similar listing fee.
Listing your property can often cost you in the neighborhood of up to 6% in Realtor Commissions.
Hiring the correct Realtor can mean the difference between a net sales price of 87% and 97-103%
That is a difference of 10-16% in value!
That’s why WHO you choose to hire truly matters more to your net proceeds than what they are being paid.
Here are the details
We have studied the market and client options for almost 20 years now and find it interesting that many sellers believe all Realtor options are about the same…
The REALITY is…you can agree to hire a Realtor with a typical listing fee and receive the following service and experience:
❌ Realtor May have under 1 Year Experience
❌ Realtor may be a Part time Agent who is also working another job full time
❌ Realtor may have No support or staff assisting them. No one is available to help you when your Realtor is not around, not even with the small things, much less the big things.
❌ Realtor may have 1 MLS, NOT Multiple, some of which may be extremely valuable to your property’s exposure.
❌ Realtor may provide Poor Photography with only a few photos
❌ Realtor may provide No Video or Single Property Website regardless of your price point
❌ Realtor may have Zero Quality Control to ensure proper syndication to National Web Portals
❌ Realtor may have Poor Negotiation Skills due to lack of experience
❌ Realtor may have Poor Availability
❌ Realtor may have Poor Communication- You guessed it..Doesn’t follow up with your showings much less report them to you. Doesn’t update you on market conditions and how they affect you…much less weekly. Doesn’t have a clue how much other properties similar to yours are being shown, much less pass that information on to you. Yes, unfortunately, this is the agent you always have to call if you want updates or simply to discuss the situation.
❌ Realtor may have Minimal Knowledge about Real Estate, the market and sometimes even the area.
❌ Realtor may Net you 87% of the sales price you felt was already a great deal for your property.
Our point is…listing your property can cost you up to 6% in Realtor Fees.
Why? Because the industry as a whole has become accustomed to it — Brand new agents who provide the level of service above propose that same 6% as an experienced team.
Meanwhile you can receive the OPPOSITE Level and Quality of Service for the SAME EXACT Fee:
✅ Realtor may have under 20 Years of Experience with a record of strong sales every year.
✅ Realtor may be Full Time and nearly always available to help you within the hour or maybe 2.
✅ Realtor may have numerous talented, highly trained, licensed, experienced people supporting them to ensure the highest level experience to all clients. Someone is ALWAYS available to help you when your Realtor is not around for the small things AND ESPECIALLY the BIG THINGS.
✅ Realtor may have 7 MLSs and will ensure ALL MLSs relevant to the OPTIMAL marketing of your property are utilized.
✅ Realtor may provide High Definition Photography to include Drone and Evening to show your property in the best light possible and emphasize all of its best features.
✅ Realtor may provide multiple options for world class videography AND Single Property Websites regardless of your price point
✅ Realtor may have NUMEROUS Quality Control measures to ensure proper syndication to National Web Portals like Zillow, Realtor.com, RedFin and all the rest.
✅ Realtor may have EXTREMELY STRONG Negotiation due to having sold hundreds of homes or even over 1,000.
✅ Realtor may have Excellent Availability and response time to ensure high quality customer service.
✅ Realtor may have STRONG Communication to ensure you make the right decisions to meet your goals, especially in times if high emotional stress. You guessed it..Follows up with ALL of your showings AND reports them to you WEEKLY. UPDATES you on market conditions and how they affect your property sale at the appropriate frequency. Knows exactly how many showings comparable properties are experiencing, interprets that data and passes that information on to you. Yes, FORTUNATELY, this is the agent that always gives you updates and makes you aware of market conditions so you can pivot appropriately, as needed, if needed.
✅ Realtor may have EXTENSIVE Knowledge about Real Estate, the current micro and macro market and the area you are selling in.
✅ Realtor may Net you 97% to 103% of a sales price you feel great about which accomplishes your goals and which you were informed of BEFORE you even agreed to list with them.
I know, right? How is this possible? Do you mean this is possible in one single experience?
Yes…We do intend to say all of this is possible in ONE single property sale IF YOU ARE discerning in who you hire.